Meyer Burger launches digital advertising campaign for its high-performance solar modules with the slogan "Ready to shine"New image film stages the power of the sun as a symbol of promise for the futureCustomer campaign now starts in ten countries across Europe
Together with the campaign, Meyer Burger is releasing its image film: breaking with conventions, it focuses on the power of the sun instead of showcasing the solar panel itself. Thus, Meyer Burger is "ready to shine' - with the new image film not only released on the Internet, but also on big screens.
The digital campaign is being rolled out in ten countries on relevant Internet platforms and social media. The aim is to position the brand not only in the DACH region but also in Meyer Burger's other core European markets such as the Netherlands, Belgium, Italy, France and Poland, as well as in the UK and Nordic Countries.
As a key element of its strategic transformation, Meyer Burger already commissioned the renowned agency Jung von Matt with the repositioning of its tradition-rich brand at the end of 2020. The goal: to establish Meyer Burger as a premium brand that excites B2C and B2B customers alike and sets new standards in the solar industry. After the successful relaunch of the brand in March this year, now the high-profile digital campaign follows.
"With 'Ready to shine' we have created a communication platform for international deployment that not only promises a special brand experience, but also appeals equally to installers and customers," says Jan Harbeck, creative managing director of Jung von Matt SPREE.
The interdisciplinary team of the Jung von Matt group of agencies, with its various expert branches, acts as a strategic partner for Meyer Burger. It not only realizes the strategic brand and product positioning as well as the new brand identity, but also includes creative content, the global communication architecture and media planning as well as the deployment of the digital marketing campaign.
Watch the campaign: www.meyerburger.com/en/readytoshine
Contacts:
Meyer Burger Technology AGDynamics Group AGAnne SchneiderAndreas DurischHead Corporate CommunicationsSenior PartnerM. +49 174 349 17 90T. +41 43 268 27 47 M. +41 79 358 87 32anne.schneider@meyerburger.comadu@dynamicsgroup.chEnd of Media Release
End of NewsEQS Group News Service
